Archive for May, 2009

The #1 Conversion Killer in Your Copy (And How to Beat It)

What makes people almost buy? What makes them get most of the way there, then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?
It turns out there’s a […]

Google Wave: Five Things You Must Know

by Mark Hachman
We’re still waiting on what is expected to be an opportunity to play with Google Wave, the company’s ambitious project to rework email, instant messaging, document sharing, and blogging. After doing some thinking, however, I wanted to highlight some of the points that intrigued me personally.
1.)  Does Wave replace Gmail and Google […]

25 Media People You Should Follow on Twitter

NEW YORK (AdAge.com) — In the spirit of Twitter’s Follow Fridays, when users suggest other interesting people to follow, Ad Age’s MediaWorks offers a batch of media and marketing people you should follow on Twitter — along with recent, decent tweets to give you an idea what they’re up to. Use the comments to add […]